Publishing in Germany the book 
"To learn to love Russia"

The book was successfully presented on June 6, 2018 in the Embassy of Russia in Austria. At the presentation of the book the author expressed his special gratitude to Russian companies “Unipro” and “Deloitte & Touche in Russia and the CIS” for financial assistance, without which the publication of the book would not have been possible.

It tells about the life of the founder and leader of the Dresden Semper Opera Ball, director and manager in the field of culture Hans-Joachim Frey, his fateful meeting with V.V. Putin in 2009 and his boundless love for Russia, meetings with fascinating persons and introduces the readers with the exciting family history and also shares the traditions, values and emotions with them.


The German edition of the book was timed to the FIFA World Cup in Russia.

“Art Bridge” Fund and the author of the book Hans-Joachim Frey express sincere gratitude to PJSC “Unipro” and personally to the head of the company Mr. Shirokov Maxim Gennadevich, as well as to “Deloitte & Touche in Russia and the CIS” for their help and support in publishing and promoting the book.

Gratitude to the partners of the project

This book was included into the rating of non-fiction bestsellers according to DER SPIEGEL magazine in march 2019.


The artistic meetings and presentations of the book were suссessfully held in Vienna, Dresden, Berlin and other European cities.


The German edition of the book is designed to help the European reader better understand what is happening in the cultural life of Russia and captivate them with the author's positive experience.